About Fenix
A creative technology studio founded on the belief that great businesses should not be limited by how far their physical presence can reach.
The beginning
Fenix Market Solutions was founded by Yasel Hernández and Katerin Hernández from a shared belief: technology, creativity and visual storytelling can help businesses reach far beyond their physical location.
Born in Cuba, Yasel grew up curious about science, technology and building things from the ground up. He studied at the University of Informatics Sciences (UCI) in Havana, where he developed the technical foundation that would later become part of Fenix.
Programming was only the beginning. He became interested in how technology, design and the way a business communicates could work together to solve real problems.
Katerin brought another dimension to that vision. Her eye for photography, composition and visual storytelling gave the work a more human expression.
Together, they saw talented people with strong ideas held back by a limited digital presence or disconnected systems. Today, a business can be discovered far beyond its neighborhood; how it appears and works online is part of the business itself.
That idea became Fenix: connecting brand, digital experiences, growth, content, automation and technology rather than treating each as a separate task. From scattered to connected.
The people behind Fenix
Founder Technology & Creative Direction
Yasel’s background in technology, systems and creative problem-solving shapes the technical and creative direction of Fenix. His work connects design, digital experiences, automation and technology into practical systems for businesses.
Founder Director of Photography
Katerin leads the photographic and visual storytelling direction of Fenix, helping translate ideas, brands and experiences into imagery with a stronger human and creative identity.
The idea today
Because having a great product or service is no longer enough if people cannot discover it, understand it or experience it properly.
We believe brand, technology, content and growth should not operate as separate pieces. The strongest businesses connect them.
That is the system Fenix is built to create.
The direction